Viewing Pluto Money - University of California 3rd Annual Pitch Competition

Tim Yu

Alumni of UC Los Angeles - Cognitive Science (Undergraduate)

Pluto Money

Pluto reimagines the money management experience for the Snapchat gen, starting with the financially underserved market of college students. Users can incrementally and automatically save towards goals by doing simple challenges tailored to their finances. Users can also anonymously compare their finances with similar peers. Pluto makes personal finance more approachable than ever by leveraging behavioral science, data science and actionable fintech. The team is very well-rounded. Tim (CEO) has a cognitive science and product background. Susie (CCO) has a design, branding and marketing background. Dante (CTO) has 7 years of full-stack dev experience and CS background (still in college). Advisors include former Director of Innovation at BBVA Compass, former VP at Mint competitor HelloWallet, and a Twitter engineering manager. They’re alumni of the Startup UCLA Accelerator and Queen City FinTech Incubator programs. The app is available here:

Primary Industry Sector: Software and Services
Funding Status: Seed

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